The MTV Video Music Awards 2022 has added a new nomination to the list of competition categories. This year, artists will be eligible to compete for the Best Metaverse Performance award.
In the first year, six performers compete for the Best Performance in the Metaverse category. This is the Rift Tour featuring Ariana Grande (Fortnite), Blackpink's The Virtual (PUBG Mobile), BTS (YouTube), Charli XCX (Roblox), Justin Bieber (Wave) and Twenty One Pilots Concert Experience (Roblox).
The popularity and viewership of the MTV Video Music Awards (VMA) events has been declining over the past five years. At the same time, the metaverses continue to develop, which attracts a younger and more active audience. It is anticipated that the inclusion of virtual performances in the competitive events rotation may help maintain interest in the VMAs.
The number of popular musicians seeking to make their mark on the cryptocurrency market through participation in a personalized NFT project or the performance of a thematic piece of music is constantly growing. The other day, rapper Soulja Boy joined the ranks of celebrities and released a new single called "Bitcoin", where he talked about the wealth that he managed to acquire through investments in cryptocurrencies.
Recall that recently, the consumer advocacy group Truth in Advertising sent letters to 19 celebrities in connection with the suspicion that they are promoting NFT, hiding information about receiving financial rewards for this.
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