The leading operator of malls, cinemas and hypermarkets in the Middle East, Africa and Asia, Majid Al Futtaim, has announced a strategic partnership with cryptocurrency exchange Binance.
According to the announcement, the companies will collaborate on several projects related to cryptocurrencies and blockchain. The most important innovation will be the integration of Binance Pay, which will allow customers to pay with digital currencies in Majid Al Futtaim stores.
According to Binance CEO Changpeng Zhao, Majid Al Futtaim is one of the most prestigious companies in the Middle East, serving millions of customers every year. Web3 integration will allow them to access innovative and convenient payment methods and interact with their favorite brands.
The introduction of cryptocurrencies will take place in accordance with local laws. Cryptocurrencies will begin to accept 29 malls and 13 hotels in the Middle East and North Africa. Now the company operates in 17 countries, and in 2021 Majid Al Futtaim shopping centers were visited by 175 million people.
“The exponential rate of technology development today is matched only by consumers' insatiable appetite for exceptional customer experiences in both the physical and digital worlds. Our collaboration with Binance, the world leader in Web3, will bring a new experience to our customers in the world of new technologies,” said Alain Bejjani, CEO of Majid Al Futtaim.
Earlier, the Dubai Virtual Assets Regulatory Authority (VARA) announced the opening of its office in The Sandbox metaverse.
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